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Modern homes are dirtier than ever
Urban pollution, microplastics, and device off-gassing mean we're cleaning more intensively than any generation in history.
More bite-sized facts
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Water can be liquid at -40°C without freezing
"Supercooled" water stays liquid way below freezing until you tap it—then it instantly turns to ice before your eyes.
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Your body struggles to eliminate PFAS
Human enzymes can't break the carbon-fluorine bond. PFAS persists in blood and organs for years.
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87% of water and sanitation loan recipients are women
That's not a coincidence—it's recognition that women are the ones managing household water needs and they're the key to solving this crisis.